1
AI for marketing
How AI will change your role in marketing in 2025 and beyond (sales agents, client services workflow automation, algorithmic trading, product management agents, insights analytics digital twins).
2
Identity strategies
Emerging trends in the ad identity space from a publishing, adtech and ad buying standpoint and what you can do to innovate or find your next successful job.
3
Data-driven advertising
Macro trends impacting data driven audience segmentation, the products and trends that are dying, how to identify great offerings or build it internally.
4
SaaS for marketing
Key differences between media sales and technology/SaaS sales if you want to prepare for a career shift.
5
Career pivot
Framworks for how to define what you want next, pivot your career, build a personal brand and position yourself for the upcoming wave of change in knowledge work.
6
Fractional work
Framworks for how to change your mindset to step from a 9-5 towards a world of fractional, advisory, consulting and flexible work life.
